Activate the Yeast: Combine warm milk with active dry yeast and a tablespoon of granulated sugar. Let it sit for about 5 minutes until frothy.

Mix Ingredients: Stir in ube extract. In a large bowl, combine the yeast mixture, eggs, melted butter, remaining sugar, and salt. Gradually add flour.

Knead the Dough: Transfer dough to a floured surface, kneading for about 10 minutes until soft and elastic.

Let the Dough Rise: Place dough in a greased bowl, cover it, and let it rise in a warm place until doubled, about 1 hour.

Prepare Filling: Roll the dough into a 20x10 inch rectangle, spread ube halaya, and sprinkle with cinnamon and brown sugar.

Roll and Slice: Tightly roll the dough, slice it into 1 to 1.5-inch rolls using dental floss.

Second Rise: Place rolls in a greased baking dish, cover, and let them rise for 30 minutes to 1 hour.

Preheat Oven: Preheat oven to 325°F while the rolls are rising.

Bake the Rolls: Pour heavy cream over the rolls and bake for 30-35 minutes until golden brown.

Prepare the Frosting: Blend softened cream cheese and butter until smooth, then add sugar and vanilla.

Frost the Rolls: Spread the cream cheese frosting over warm rolls.